ADAARA COUTURE found its humble beginning in 2019 as a home-grown fashion brand in Delhi with a vision of creating a contemporary Indian couture for the modern Indian woman. The brand ideology touches upon the paradox of the old and the new, the bold and the simple, and draws inspiration from unique architectural forms. Our clothes are synonymous with metallic tones amalgamated with modern edgy elements to create unique pieces that depict a whimsical vibe and an alluring aesthetic.
Our mission is to create innovative but effortless garments that add to the elegance of our clients. We launched our first collection in Budapest in the Alluring India Show conducted by the Indian embassy in Budapest.